CASE 01
vitamin c serumVitamin C serum (Amazon-style bullets)
Weak source
Spec lists, pasted URLs, notes — what teams actually feed in.
import · clipboard···
Brightening Vitamin C Serum — 30ml
• 15% L-Ascorbic Acid + Ferulic Acid + Vitamin E
• Helps with dullness and uneven tone
• Apply 2–3 drops AM/PM before moisturizer
• Dermatologist tested / cruelty-free
https://shop.example.com/products/vitamin-c-serum
Pack output
Ready to paste into briefs, shoots, and ad accounts.
Diagnosis
The listing stacks ingredients and directions but never shows a face-level problem, a before/after moment, or why someone would stop scrolling.
Hook 1
Dull skin isn’t ‘normal’ — it’s usually your serum doing nothing.
Hook 2
Okay but why does my foundation still look gray by 3pm?
Hook 3
Everyone chases higher % — the win is stability, not the number on the bottle.
Script
You know that tired look even after sleep?
This is the 15% vitamin C stack I actually finish — not sticky, not stinging.
I use a few drops under SPF in the morning.
If you want to see if it fits your routine, check the details.
CTA
Tap to see the full ingredients and how to use it.
Product Copy
A fast-absorbing brightening serum for dull, uneven skin — built around a stable vitamin C blend you can wear under sunscreen daily.